According to a 2022 survey by the American Music Conference, 28% of U.S. families own a keyboard instrument and over 18 Million Americans play the piano. In 2021, there were about 332 million Americans. That leaves ~ 314 million people who don’t play the piano… just in the United States alone! Imagine getting just 5% of that market doing cell phone videos. Do the math: 20% of $15 X 5% X 314 million = 47.1 million dollars for selling one $15 lesson per person! Gold is out there, but you have to dig for it.
Take it to 40,000 feet !
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